The site that I chose was https://www.ford.com/. This website tries to persuade us about a product, in this case is a vehicle as electric trucks and vans. The primary audience of this site are their consumers. In this case, people who likes electrical vehicles and some of them have a big family, in other words they need a big vehicle with too many spaces, also people who need a big vehicle since they use them to work are part of the primary audience. Mature adult men and women are part of its consumers. The secondary audience are people with normal educational level who likes this kind of vehicles, but they are not thinking of buying any vehicle for any particular reason. One of the purposes of this company is get closer to these diverse audiences by market their products in specific ways, catering to the emotions, desire and needs of the typical consumer, then they can choose a target audience, thus it is easier to persuade their target audience to sell them a product, another goal in this site is to inform about their electrical and nonelectrical vehicles. The site is designed very well for the purpose for which it was created, since it has images and videos that sell the product very well. All the information about the vehicles is clear and accurate.